The exhibition demonstrates the rise and development of posters in Hungary in an international context, featuring works by some of the greatest artists of the genre (among them Alphonse Mucha, Gustav Klimt, Henri de Toulouse-Lautrec and Koloman Moser). They are accompanied by iconic works of widely known Hungarian artists, József Rippl-Rónai, János Vaszary and Károly Ferenczy, as well as painters specialised in posters, such as Géza Faragó, Mihály Biró, Ferenc Helbing and Márton Tuszkay. They proclaim the Art Nouveau ideal of beauty through their subtle painterly solutions and decorative lines delighting the eye, while in some cases they seek to appeal to the audience through humour. In addition to masterpieces of the Art Nouveau poster and advertising graphics, the exhibition also evokes the Art Nouveau design of the period through books, magazines, applied art objects, ceramics and furniture, presenting a total of more than 200 works of art.

The exhibition is on view between 4 April and 5 October.